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LinkHaitaoFor years, return on ad spend (ROAS) has been the headline metric in performance marketing.
LinkHaitaoBack-to-school remains one of the most important retail moments of the year, but the 2026 season is shaping up differently from previous years. Consumers are shopping earlier, becoming more price-conscious, and increasingly relying on digital channels and creator recommendations to guide purchase decisions.
LinkHaitaoThe Fourth of July is more than a holiday—it's one of the most important shopping moments of the summer.