The food and beverage industry has long been a staple in consumer spending, with the continued growth of e-commerce, food delivery, and direct-to-consumer (DTC) models, more brands are turning to affiliate marketing to expand their digital reach. Whether you’re a gourmet snack company, a sustainable beverage brand, or a meal kit service, affiliate marketing offers scalable, performance-based opportunities to grow your brand, drive online sales, and connect with audiences that align with your values.
The 6.18 Shopping Festival—also known as the Mid-Year Sale—has evolved into one of the most significant global e-commerce events outside of Black Friday and Cyber Monday. Originally launched as a regional retail promotion, 6.18 is now a massive mid-year revenue driver embraced by international brands and platforms.
Advertisers are increasingly recognizing the unparalleled value of niche marketing. By targeting specific, well-defined audiences, brands can achieve higher engagement, better conversion rates, and a more substantial Return On Investment. This approach is not just a passing trend, but a strategic shift backed by compelling statistics and market insights.