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LinkHaitaoCreator Commerce vs. Traditional Affiliate Marketing: What Brands Need to Know
Affiliate marketing has long been one of the most reliable performance channels in digital commerce. But over the last few years, another model has emerged alongside it: creator commerce.
LinkHaitaoAffiliate Marketing's Attribution Problem—and What Comes Next
For years, last-click attribution has been the default measurement model in affiliate marketing. It’s easy to understand: the final affiliate touchpoint before a purchase receives 100% of the credit.
LinkHaitaoHow AI Search Is Reshaping Affiliate Marketing in 2026
For more than two decades, affiliate marketing has been closely tied to search engines. Brands invested in SEO, publishers built content around search intent, and affiliate partnerships thrived on consumers clicking through search results to compare products, read reviews, and make purchases.
LinkHaitaoBack to School 2026: LinkHaitao Featured Merchants
Featured LinkHaitao merchants with fresh creative, live offers, and real reasons to build your Back-to-School content around them right now.
LinkHaitaoHow Advertisers Should Prepare Their Affiliate Programs for Q4 Now
For affiliate marketers, Q4 is often the most competitive and lucrative period of the year. Major shopping events such as Singles' Day, Black Friday, Cyber Monday, Christmas, and year-end sales create a surge in consumer demand across markets. However, the strongest-performing affiliate programs are rarely built in October or November. They are usually the result of planning that begins months earlier.
LinkHaitaoThe Affiliate Metrics That Matter More Than ROAS
For years, return on ad spend (ROAS) has been the headline metric in performance marketing.
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