A great affiliate landing page can make or break your campaign. It’s not just where your traffic lands — it’s where decisions are made. For advertisers, the goal is clear: turn interest into action. Whether you’re recruiting affiliates, showcasing an offer, or nurturing leads, your landing page is often the first (and only) impression that determines if your visitor stays or bounces. Let’s break down what makes a landing page work — and look at real-world inspiration from top affiliate programs.
Maturity isn’t just a nice-to-have–it’s a competitive advantage.
The fourth quarter of the year is the most critical window for affiliate marketers and brands. From October through December, the e-commerce calendar is packed with high-volume shopping events that drive record-breaking traffic and sales. Success in Q4 depends on how well you prepare for these moments, adapt to shifting consumer behavior, and leverage affiliate and creator partnerships to maximize visibility and conversions.
In 2025, marketing teams face a stark reality: tighter budgets, higher expectations, and mounting pressure to prove ROI. According to Nielsen's 2025 Annual Marketing Report, more than half of global marketers plan to cut ad spend this year, yet targets remain unchanged. That means efficiency, clarity, and collaboration matter more than ever. But here's the catch: Nielsen found that the number-one challenge marketers face in measuring ROI is not data overload or lack of tools—it's stakeholder alignment. In other words, campaigns often fail not because of strategy or spend, but because teams, partners, and decision-makers aren't on the same page. For advertisers embracing partnership marketing, this insight is critical. Partnerships inherently involve multiple stakeholders—affiliate networks, publishers, influencers, and brand teams. Without alignment, even the best campaigns risk falling short.
Marketers are under pressure to deliver growth across every stage of the customer journey—often with leaner budgets and higher expectations. Traditional channels alone can’t carry that weight anymore. That’s why advertisers are increasingly turning to partnership marketing as a scalable, performance-driven solution that works from awareness to advocacy.
Retail Media Networks (RMNs) are no longer a niche experiment—they’ve become a central force in modern advertising strategies. According to Nielsen’s 2025 Annual Marketing Report, 65% of marketers worldwide now see RMNs playing a growing role in their media mix, with adoption highest in North America (74%) and steadily expanding across APAC and Europe. But what makes RMNs so compelling for advertisers today? And how can merchants, brands, and advertisers in the LinkHaitao network take advantage of this momentum? Let’s break it down.
2025 is shaping up to be a year of tough choices for marketers. According to Nielsen’s latest Annual Marketing Report, more than half of global marketers plan to cut advertising spend this year. Yet, expectations for growth and performance remain as high as ever. For advertisers, this raises a critical question: How do you deliver results when resources are shrinking? The answer lies in the strategic power of partnership marketing.
Affiliate marketing remains one of the most powerful performance channels for advertisers. But as the industry grows more sophisticated, so do the risks. From attribution abuse by coupon extensions to fraudulent traffic from bots and fake influencers, advertisers face increasing pressure to secure their programs against activities that can drain budgets and undermine trust. Protecting program integrity isn't optional for brands investing in affiliate marketing—it’s critical for long-term growth. Here’s what every advertiser should know about fraud prevention and compliance in today’s affiliate landscape.
The lines between affiliate marketing, influencer partnerships, and social commerce are getting blurrier — and that’s good news for advertisers looking to reach highly engaged audiences. In recent months, we’ve seen social media platforms roll out native affiliate tools designed to connect creators and businesses more seamlessly. TikTok’s newly launched TikTok Go, for example, allows creators to tag and promote hotels directly within their videos, earning commissions on bookings made through their posts. It’s currently live in Indonesia, Japan, and the United States, and represents how short-form video can merge content, community, and conversion into a single experience.
Mobile optimization is a must for affiliate marketing success for the rest of 2025. With over 50% of affiliate-driven clicks coming from mobile devices and livestream commerce projected to drive 5% of North American e-commerce sales by 2026, advertisers need mobile-ready campaigns to seize opportunities during major shopping events like Singles’ Day (November 11), Black Friday (November 28), Cyber Monday (December 1), and 12.12. LinkHaitao, a trusted affiliate partner, equips advertisers with a global network and powerful tools to excel in this mobile-driven era. Here’s how to optimize your campaigns for H2 2025.
Affiliate marketing is no longer a side channel — it’s become a primary driver of digital commerce across Southeast Asia. Recent research from impact.com and Cube, featured by HelloPartner, reveals that over 83% of consumers in the region have purchased products through affiliate links, signaling a dramatic shift in how shoppers discover and buy online. At LinkHaitao, this trend is central to everything we do. As a premier affiliate marketing platform focused on the APAC market, we enable brands and creators to harness the power of affiliate commerce to build authentic connections with consumers and fuel sustainable growth.
Back-to-school season is a prime opportunity to drive sales and grow your affiliate partnerships. With US back-to-school spending projected to hit $41.5 billion in 2025 (National Retail Federation), this is a critical time for advertisers to leverage affiliate marketing. We prepared a guide to provide you with fresh, actionable strategies to maximize your campaigns! Here’s how to make the most of the back-to-school rush in a conversational, professional tone.