Mobile optimization is a must for affiliate marketing success for the rest of 2025. With over 50% of affiliate-driven clicks coming from mobile devices and livestream commerce projected to drive 5% of North American e-commerce sales by 2026, advertisers need mobile-ready campaigns to seize opportunities during major shopping events like Singles’ Day (November 11), Black Friday (November 28), Cyber Monday (December 1), and 12.12. 

LinkHaitao, a trusted affiliate partner, equips advertisers with a global network and powerful tools to excel in this mobile-driven era. Here’s how to optimize your campaigns for H2 2025.

Why Mobile Is Critical in 2025

Mobile shoppers demand fast, seamless experiences. In 2025, 75% of online purchases are expected to occur on smartphones, with 80% of users abandoning sites that take over 3 seconds to load. During H2, mobile traffic spikes by up to 45% as consumers hunt for deals on platforms like TikTok, Instagram, and WeChat. Livestream commerce is surging, with conversion rates 30% higher than static ads, driven by real-time engagement. To win during Singles’ Day, Black Friday, and beyond, advertisers must prioritize mobile optimization.

5 Strategies to Win with Mobile in H2 2025

1. Build Lightning-Fast, Responsive Landing Pages

Slow or clunky pages lose mobile shoppers, especially during H2’s high-traffic season.

• Optimize pages to load in under 2 seconds using tools like Google PageSpeed Insights to compress images and streamline scripts.
• Use responsive designs that adapt to all devices, from iPhones to budget Androids.
• Simplify navigation with clear CTAs (e.g., “Shop Now”) and minimal form fields.
• Use LinkHaitao’s analytics to track mobile bounce rates and optimize pages before Black Friday.

You can opt to create Singles’ Day landing pages with countdown timers and exclusive codes to drive urgency. Test them via LinkHaitao’s platform for peak performance.

2. Streamline Checkout for Instant Conversions

Complex checkouts kill conversions. One-click payment options like Apple Pay or WeChat Pay boost conversions by up to 40%.

• Integrate mobile wallets tailored to your audience (e.g., Alipay for 12.12 shoppers in Asia).
• Use deep links to guide users from affiliate content to product pages or checkout within your app.
• Test checkout flows on LinkHaitao’s platform to fix drop-off points.

Advertisers can offer Cyber Monday auto-applied discounts for mobile users to speed up purchases, and track results with LinkHaitao’s tools.

3. Tap into Livestream Commerce

Livestreams on TikTok Live, Instagram Live, and WeChat are H2 powerhouses. In 2024, Singles’ Day livestreams generated $12 billion in sales, a trend growing globally.

• Partner with affiliates hosting livestreams, like TikTok creators or YouTube vloggers, to showcase products live.
• Provide exclusive promo codes for livestream viewers to track sales.
• Use LinkHaitao’s global network to connect with livestream affiliates in markets like China or the U.S.

Host Black Friday livestreams with flash sales or Q&As, and monitor engagement via LinkHaitao’s dashboard.

4. Craft Mobile-First Ad Creatives

Static ads fall flat on mobile. Vertical videos and Stories drive 25% higher engagement than traditional banners.

• Supply affiliates with 9:16 videos or swipeable carousels optimized for TikTok, Instagram, and WeChat.
• Use bold visuals and concise copy (e.g., “50% Off Black Friday!”) to grab attention.
• Distribute assets via LinkHaitao’s creative tools for brand consistency.

Create 12.12-specific Reels showcasing top products, and use LinkHaitao to target affiliates reaching Chinese tourists via WeChat.

5. Master App-Based Tracking

With 35% of H2 purchases via retailer apps, accurate tracking is key in a cookieless world.

• Use deep links to connect affiliate content to app product pages, reducing friction.
• Adopt LinkHaitao’s server-to-server tracking for privacy-compliant attribution, aligning with 2025 regulations.
• Test app flows across iOS and Android for seamless affiliate links.

For upcoming seasonal events, advertisers can launch app-exclusive Cyber Monday deals (e.g., free shipping) and track performance with LinkHaitao’s analytics.

LinkHaitao is a premier affiliate partner, offering a global network of affiliates and robust tools to optimize campaigns for H2’s biggest shopping events. From real-time analytics to connections with livestream hosts and WeChat creators, LinkHaitao helps advertisers drive sales and stay compliant. Join LinkHaitao to tap into mobile-driven opportunities and maximize ROI.