Amazon Prime Day 2025 is shaping up to be the biggest one yet. Running from July 8 to 11, the extended four-day event offers more room than ever for advertisers to drive conversions, reach new markets, and build long-term brand visibility.

For advertisers using LinkHaitao, the global affiliate opportunity is enormous. With the right strategies, you can tap into rising shopper intent, leverage powerful data, and reach high-converting audiences in established and emerging markets alike.
 

Prime Day has grown well beyond its early days as a 24-hour sales blitz. It’s now a global shopping festival with over 200 million Prime members worldwide, and 2024 alone saw independent sellers accounting for more than 60% of all sales. Amazon continues to innovate, and this year’s event introduces “Today’s Big Deals”—theme-based daily drops from top brands like Sony, Dyson, and Samsung, designed to sustain momentum throughout the four days.

This isn’t just about volume. It’s about intent. Prime members are primed to buy—literally. With limited-time deals and FOMO-inducing drops, they’re searching, comparing, and checking out faster than almost any other time of year. And when will your brand show up at the right time and in the right format? That’s where real lift happens.

In 2024, Prime Day broke records again, with over 200 million items sold by independent sellers alone. That trend isn’t slowing down. With features like Today’s Big Deals (theme-based daily drops featuring brands like Sony, Dyson, Samsung), this year's four-day event brings:

• More visibility for brands of all sizes
• Greater competition for consumer attention
• Longer windows to push campaigns, adjust strategy, and retarget shoppers

And for LinkHaitao advertisers, the reach goes even further—across borders, markets, and platforms.

Quick Takeaways for Busy Advertisers

If you don’t read anything else, remember this:

• Start early: Optimize listings and creatives weeks ahead.
• Use multiple ad types: Sponsored Products + Sponsored Brands + DSP = better visibility.
• Think globally: LinkHaitao’s affiliate network taps into high-converting regions like China and Japan.

Plan beyond July 11: Prime Day ends, but shopper interest lingers.

For Advertisers: 7 Winning Tactics for Prime Day 2025

1. Optimize Listings with Keywords + Visuals

Before anything else, make sure your product pages shine:
 

• Use SEO-rich phrases like “Prime Day 2025 deals” or “top summer gadgets”
• Add 4+ high-quality images, including lifestyle shots
• Enroll in Amazon Brand Registry for A+ content (videos, charts, comparison tables)

LinkHaitao Tip: Tap into LinkHaitao analytics to uncover top-performing keywords across markets. Tailor your content to resonate with local shoppers in China, Japan, and beyond.

2. Go Full-Funnel with Amazon Ads

Don’t rely on just one ad format. Blend these for better results:

• Sponsored Products for visibility
• Sponsored Brands to drive to your storefront
• Sponsored Display for retargeting and remarketing

Video Ads to grab attention fast (especially effective for mobile shoppers)
 

LinkHaitao Tip: Promote your Amazon Storefront link through LinkHaitao creators and influencers. Add video snippets into affiliate campaigns to boost click-through and conversion.

 3. Adapt to the Four-Day Format

Expect spikes—but not just on Day 1. Spread out your campaign:

• Launch the strongest promotions early
• Monitor metrics daily: ROAS, CPC, inventory
• Refresh creatives mid-event if performance dips

LinkHaitao Tip: Sync affiliate content with Amazon’s daily themes. Use LinkHaitao’s dashboard to adjust messaging in real time for international relevance.

5. Tap Into Amazon Business

Target B2B shoppers with SKUs suited for workplaces, hotels, clinics, or warehouses. Bulk packs and business tools perform especially well.

LinkHaitao Tips:

• Tailor messaging for businesses
• Extend campaigns post-Prime Day to capture approvals and restocks

Use LinkHaitao to promote B2B offers to niche industry influencers—think office supply bloggers or facility managers in hospitality.

6. Lean into AI for Smarter Campaigns

Amazon’s AI tools (like Precision AI) help with:

• Setting target ROAS
• Optimizing ad spend by product
• Personalizing campaigns for repeat shoppers

LinkHaitao Tip: Let LinkHaitao’s AI-powered platform do the heavy lifting. Segment by region, language, or shopper persona to build smarter affiliate campaigns that convert.

7. Retarget Post-Prime Day

Just because Prime Day ends doesn’t mean interest disappears. Retarget shoppers who:

• Clicked but didn’t buy
• Abandoned carts
• Bought complementary items

Messages like “Still thinking about it?” or “Limited stock left!” are effective.

Extend affiliate partnerships 2–3 weeks post-event. LinkHaitao’s network reaches shoppers in high-conversion zones, especially China and Japan.

Creatives + Branding = Conversions

Update:
 

• Storefronts with seasonal banners
• Product listings with lifestyle imagery
   

Ad creatives with urgency-driven copy (e.g., “Ends Tonight!”)
 

Curate visuals that align with cultural preferences per market. What works in the U.S. may fall flat in Southeast Asia—LinkHaitao helps tailor these assets. Don’t forget the visuals. Use Amazon’s Shutterstock integration to access millions of images. 

After the Sale: Analyze, Retarget, Repeat

Track key metrics during and after the event:

• Unit session percentage
• Conversion rates
• Ad-attributed sales

Use Amazon Marketing Cloud for a granular look and LinkHaitao’s analytics tools for affiliate-specific insights.

Post-event, identify top publishers and markets. Reinvest in what worked to fuel campaigns for Black Friday, 11.11, and the rest of Q4.

Final Thoughts

Amazon Prime Day 2025 is no longer just a mid-year sales moment—it’s a full-blown global retail accelerator. Advertisers on LinkHaitao have everything they need to capitalize:

• Global affiliate reach
• Market insights
• Tools that adapt in real time

Now’s the time to plan.

Launch early, test smart, and let LinkHaitao power your next global campaign.