Halloween is no longer just about costumes, candy, and decorations. For online retailers, it is another opportunity to tap into seasonal shopping behavior, attract new customers, and turn browsing into purchases.

Shoppers are also looking beyond traditional Halloween products. From home cleaning essentials and practical household finds to fashion accessories and beauty treats, seasonal promotions can give consumers an extra reason to explore brands they might not otherwise consider.

This Halloween, LinkHaitao is featuring four merchants with offers across different shopping categories. Here’s what shoppers can find and what makes each brand worth checking out.

1. BISSELL: A Cleaner Home After Halloween

Halloween fun can get messy, especially with parties, decorations, and candy spills. BISSELL offers practical cleaning solutions, including vacuum cleaners, carpet cleaners, and floor care products that help households tackle everyday messes.

●Save 15% on orders $75 or more and Save 10% on orders $74.99 or less

●Use Coupon Code: HALLOWEEN2026 at checkout

For merchants in the home and lifestyle category, seasonal promotions like this offer a way to connect everyday household needs with timely shopping occasions.

2. Garvee: Practical Finds for Every Home

From home improvement and outdoor equipment to furniture and household essentials, Garvee caters to shoppers looking for functional products for their homes and everyday projects.

Its Halloween promotion gives customers another reason to explore its product range while making the most of seasonal savings.

●Featured offer: Get 10% off with code HC10.

Note: Flash sale and clearance items are excluded.

For advertisers, promotions on practical products can help capture purchase-ready shoppers who are looking for value rather than purely seasonal merchandise.

3. GlassesShop: A Fresh Look for Less

A new pair of glasses can be both a practical purchase and a style upgrade. GlassesShop offers a selection of eyewear for shoppers looking to refresh their everyday look without stretching their budget.

Its Halloween deal makes the offer even more appealing, particularly for customers considering a new frame or updated lenses.

Featured offer:

●Buy one, get one free. Get 30% off lenses with code BOGO30

The combination of a BOGO promotion and lens discount gives shoppers multiple incentives to complete their purchase.

4. Sigma Beauty: A Halloween Edit for Beauty Lovers

For beauty enthusiasts, Halloween is another excuse to experiment with makeup, try new looks, and stock up on favorite products. Sigma Beauty is known for its makeup brushes, cosmetics, and beauty tools, making it a natural fit for seasonal beauty shopping.

Its Halloween Edit combines discounts on selected products with an added shopping incentive.

Featured offers:

●30% off spooky savings and sets.

●Get a free Trick or Treat Bundle worth $100+ on orders over $100.

For beauty brands, seasonal edits and gift-with-purchase offers can help increase basket value while encouraging shoppers to discover more products.

Turning Seasonal Promotions Into Partnership Opportunities

These four merchants demonstrate how Halloween promotions can reach shoppers well beyond traditional seasonal categories. Cleaning products, home essentials, eyewear, and beauty each appeal to different purchase motivations, giving publishers and affiliate partners several ways to develop relevant content.

For advertisers and merchants, the opportunity goes beyond offering a discount. Seasonal campaigns can help:

●Reach new audiences: Work with publishers and creators whose content aligns with your products and target customers.

●Encourage higher order values: Bundle deals, BOGO offers, and gifts with purchase can give shoppers reasons to add more to their carts.

●Capture seasonal demand: Timely promotions create opportunities to connect with shoppers already looking for deals.

At LinkHaitao, we connect brands and advertisers with publishers and marketing partners to support cross-border e-commerce growth, particularly in Asian and Chinese consumer markets.

Looking to put your next seasonal campaign in front of the right audience? Explore partnership opportunities with LinkHaitao and make your promotions work harder.